When you write for a living, it can be easy to forget that you enjoy doing it for fun.

You compose so many press releases, executive speeches and blog posts that writing becomes monotonous and uninspiring. It’s work.

Though writing is your job, that doesn’t mean it has to be boring—it shouldn’t be anywhere close. Your ultimate task as a communicator is to make lackluster corporate messages relevant, interesting and inspiring.

You can’t do that, however, if you’re in a creative rut.

If you’re feeling uninspired about your work, I propose a challenge…

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