Book titles are so important. Would the novels Trimalchio in West Egg, First Impressions, or Private Flemming, His Various Battles have succeeded if their publishers hadn’t changed the titles to The Great Gatsby, Pride and Prejudice, and The Red Badge of Courage  before publication?” We’ll never know. But I think most of us will agree the publishers improved on the originals.

via 10 Tips for choosing the right book titles for novels or nonfiction.