Joanna Penn teaches a lot of authors about book marketing and many start the workshops with dread, knowing they have to learn this stuff, but not really wanting to do it. Her aim is always to change their mindset to one of happily incorporating marketing into their daily lifestyle, and generally, by the end of the day, most authors are much happier! In today’s article, Bryan Cohen talks about his own marketing change of heart…
Via http://www.thecreativepenn.com/2014/03/09/love-book-marketing/
Writer's Blog 
Thanks for sharing this. I’m clicking over to the Creative Penn now. I had never heard of her before this week–and now, you’re the second mention. Where have I been?